I’m Lalit Panigrahi

I work closely with founders and early-stage teams to build growth engines that are measurable, repeatable, and focused on ROI. My approach is hands-on and strategic — helping you prioritize what truly moves the needle, reduce inefficiencies, and turn your growth challenges into actionable solutions. I do not publicly share active 1:1 client names or numbers to respect confidentiality, but if you want to know my domain expertise, here are some sectors and clients I’ve worked with over the past decade:

Strategic Growth. Predictable ROI. Disciplined Execution.

D2C Brands

  • Reduce RTO% by optimizing fulfillment and payment flows.
  • Boost customer retention with lifecycle emails and subscription incentives.
  • Compare Meta vs Google ad spend ROI to allocate budget efficiently.
  • Implement first-click attribution for new user campaigns to accurately value top-of-funnel channels.
  • Segment customers to tailor messaging and increase repeat purchase frequency.

Lead Generation

  • Design high-converting landing pages and forms that reduce friction for prospects.
  • Use multi-step nurture sequences to warm leads without manual intervention.
  • Optimize CPL by continuously testing ad creatives and audience segments.
  • Implement lead scoring to prioritize high-intent prospects for sales teams.
  • Analyze attribution models to identify which campaigns actually drive revenue.

SaaS Companies

  • Optimize onboarding flows to accelerate trial-to-paid conversions.
  • Design engagement loops that reduce churn and increase feature adoption.
  • Test tiered pricing and packaging strategies to maximize ARR without deterring new users.
  • Monitor retention dashboards to proactively address user drop-off points.
  • Use cohort analysis to understand customer behavior and guide product iteration.
CPGLicious, Slurrp, The Whole Truth, Forest Essentials, Kama Ayurveda
Consumer GoodsLegrand, Atomberg
Real EstateFlyhomes, Investor Clinic
SkincareMamaearth, Forest Essentials
EdtechEdureka, Amity
Home ServicesBerger, Urban Co, Yes Madam
FashionLimeroad, Nicobar
HealthtechObino, Gynoveda, Pristyncare
FoodtechLicious, Slurrp, Innerchef
Quick CommerceBlinkit
SaaSWati, Lambdatest

I don’t believe in vague strategies or growth hacks. I build repeatable, measurable frameworks that solve real founder-level challenges — scaling with ROI intact, CAC under control, and growth that sticks.

Write to me at connect[at]lalitpanigrahi.com